Well… this is a pretty big moment for us.
From 1 July, Fuzzy Bum’s brand-new 500g and 1kg squeeze bottles will officially roll into more than 850 Woolworths stores across Australia.
Which means your next squeeze of Fuzzy Bum just got a whole lot easier to find.
What started as a proudly Australian honey brand with a slightly cheeky name is now heading into homes right across the country. Honestly, we’re still pinching ourselves a little.
Same Real Honey. Fresh New Look.
To celebrate the launch, we’re introducing our brand-new squeeze bottles.
They’re easier to use, easier to squeeze and designed to bring a little more fun to the honey aisle.
Inside though, nothing’s changed.
Still:
· 100% Australian honey
· Fully traceable from hive to home
· No antibiotics. No nasties.
· Australia’s most tested honey, so you know it’s just real honey
And yes, still made by bees with very fuzzy bums.
More Than Just a Honey Brand
Fuzzy Bum is backed by Duxton Bees, one of Australia’s leading commercial beekeeping and pollination businesses.
That means the same people caring for the bees are the same people producing the honey.
No imported blends. No mystery honey. No funny business.
Just real Australian honey from people who genuinely care about bees, pollination and the future of Australian food production.
Behind the scenes, Duxton Bees manages thousands of hives across the country, helping support growers and pollination across Australian agriculture every single day.
Because healthy bees don’t just make great honey.
They help feed Australia.
Why This Matters
Australian beekeeping is facing some real challenges right now, from Varroa mite to rising costs and growing pressure on pollination services.
Supporting Australian honey has never mattered more.
“A healthy honey industry supports healthy bees, and healthy bees are critical for reliable pollination and food production,” said Keegan Blignaut, Managing Director of Duxton Bees.
“We’re incredibly proud to see Fuzzy Bum launch nationally through Woolworths because it helps bring greater awareness to Australian honey, Australian beekeeping and the role bees play in the food system every single day.”
Thank You
To every person who has supported Fuzzy Bum so far, thank you.
To our beekeepers, retail partners, stockists and customers who backed a honey brand called Fuzzy Bum from day one, this moment belongs to you too.
Seeing our bottles hit shelves in more than 850 Woolworths stores is exciting. But what matters most is what sits behind it.
More Australians supporting local honey. More awareness around the importance of bees. And more momentum behind Australian beekeeping.
So from 1 July, keep an eye out for Fuzzy Bum in the honey aisle at Woolworths stores nationwide.
There’s a good chance a fuzzy bum will be smiling back at you. 🍯