The Cheeky Name with a Serious Mission 

Let’s be real. When people hear the name Fuzzy Bum, they usually laugh. And honestly? That’s exactly what we hoped for.

But behind the giggle is something much bigger. We started Fuzzy Bum with a simple idea: to bring a little joy back to honey, to the bees that make it, and to the beekeepers who care for them. Our name might be cheeky, but our mission is anything but.

Right now, bees are under pressure like never before. And beekeepers across Australia are doing it tough. We knew we couldn’t sit back and do nothing.

So we created a brand that people would notice. A brand that made you smile but also made you think. Our honey is 100% Australian, fully traceable, and carefully crafted from hive to home, just the way it should be.

And the buzz? It’s growing. From tastings to store shelves, and even the occasional dance-off thanks to our Fuzzy Bum Bee mascot, we’re showing people that doing the right thing doesn’t have to look boring. This is just the beginning. We’re on a mission to shake things up, stick to our values, and build a sweeter, more sustainable future for bees, beekeepers, and everyone who believes in better.

So yes, we’re called Fuzzy Bum. Because sometimes the best way to start a serious conversation… is with a smile.